The Masculinity of Marketing
I have sat in numerous meetings where clients and agency people alike have spent hours talking about what the rational unique selling point (USP) is of a product. Very rarely have any of the products...
View ArticleThe Female Economy
This month’s HBR echoes much of what Lady Geek has been highlighting for the past 18 months-perfect timing for my upcoming Symbian talk. Firstly, that women represent the largest market opportunity...
View ArticleI am not quite good enough
Like many women of my generation, I thought of myself as not quite good enough for the various powerful positions in politics. Baroness Shirley Williams talks openly on radio 4 about how she and many...
View ArticleHonest advice for women
I was chatting to a smart single twenty-something about dating. She wants a boyfriend but is too shy to go onto a dating site and feels uncomfortable touting her wares and telling everyone how...
View ArticleConnections
I have tended not to go to conferences or events in the last year unless I am speaking at them. I used to go with high expectations- hoping to be provoked, dislocated in some way. The reality is that...
View ArticleTech Retailers Add No Value
When was the last time you saw an actual mobile phone on display in a mobile phone store? If you’ve had the misfortune to wander into one of these places recently you will notice that the walls and...
View ArticleTechnology & Fashion: A match made in heaven or hell?
Last week Dell hosted an event intended to unite the worlds of fashion and technology bloggers. Their goal was to discuss how technology could be re-positioned as fashion in order to sell it to women....
View ArticleHeroes of The Mobile Screen Conference- Dec 7th
I’ll be speaking at Heroes of the Mobile Screen on Dec 7th at the BFI SouthBank which is taking an in-depth look at what’s really going on in the world of mobile. Read more on Heroes of The Mobile...
View ArticleTechnology: Is it different for girls?
I am frustrated. I am bored. I feel patronised. PC World is telling me My World is Pink (it has not been pink since I was 7) and I need a new laptop to match my outfit (it would never even occur to me...
View ArticleN900 is a star in the Nokia family
After the disappointing N97 it was all to easy to dismiss Nokia as a fading star of mobile phone design. The flagship which failed to float was the perfect excuse for a whole horde of doomsayers to...
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